The ads manager shows the whole account and lets you act on many rows at once. The editor opens every campaign in the account, live and draft, and publishes only what you changed. Keyword research goes straight into a campaign, and the agents work in these same three places.
| Search term | Cost | Conv. | |
|---|---|---|---|
| vvs lærling løn | 1.240 kr | 0 | |
| billig vvs arbejde | 860 kr | 0 | |
| gulvvarme selv | 610 kr | 0 | |
| akut vvs københavn | 2.940 kr | 21 | |
| nørgaard vvs | 410 kr | 18 |
Try it: pick a campaign on the left, tick a few search terms and add them as negatives.
Most days that question is where the money went and what to do about it. So the campaign tree, the numbers and the tables share one screen, and acting on what you find takes one click rather than a trip through three menus.
Click a campaign or ad group and the cards, graph and tables re-render for it. There's no page load and no back button.
Each KPI card shows the change on the previous period, and where you've set a target, whether you're on it.
One click ranks rows by "most spent, fewest conversions" so budget-eating rows come to the top. Nothing is hidden or relabelled.
Pause, activate or remove many rows at once, or add search terms as negatives or keywords with the match type and level chosen once.
The editor loads live campaigns, live campaigns with edits you haven't published, and drafts that have never been published, all in one tree. Change what you need, save it locally, and publish when you're ready. Only the difference goes to Google or Meta.
Campaign settings, structure, ads, targeting and the ad preview sit on the same screen, so there's no wizard to click through and no draft to create before you can start.
Paused Døgnvagt ad group overnight. Cost per conversion was 2,4× target for 21 days in a row.
Save as often as you like. A live campaign can carry unpublished edits without anything changing on the platform.
Every publish records who pushed it and what changed, so a change made overnight always has an origin.
Copy campaigns, ad groups or ad sets and change the angle, rather than rebuilding the same structure from scratch.
Type {{city}}, {{phone}} or {{business_name}} into any field, from keywords to URLs. The editor collects the variables in one panel, so a value used in forty places is changed once. Save the structure as a template and the next campaign is a handful of fields, which the agent can fill from the client's documents.
Akut VVS i København | Nørgaard VVS, fremme på 60 min.
noergaard-vvs.dk/akut-koebenhavn
Akut VVS i Odense | Nørgaard VVS, fremme på 45 min.
noergaard-vvs.dk/akut-odense
Filled by the agent from the Odense offer sheet
Akut VVS i Aarhus | Nørgaard VVS, fremme på 60 min.
noergaard-vvs.dk/akut-aarhus
Choose the texts and the creatives you want to test, and the Meta editor drafts an ad for each combination. Three primary texts and four images make twelve ads without pressing "create ad" twelve times.
Creatives and creative groups are reusable across ads and ad sets, so the next test starts from what you already have.
The Google Ads editor has shortcuts for the two jobs that eat the most time when you set up search campaigns by hand.
Draw the area around a city and filter towns by size, so you target the places that matter without picking them out one by one.
Paste a list separated by commas or new lines, append a location to every row, and wrap them in a match type in one go.
Research on the left, a plan on the right. Start from seed keywords or the client's own page, add the good ideas to a plan, and forecast clicks and cost at a given budget before anything is spent.
The plan then goes into the editor with match types and ad groups intact. You can also push a selection straight from research, or pull an existing plan in from inside the editor. None of it involves copying and pasting.
| Keyword | Volume | |
|---|---|---|
| vvs odense | 1.300 | |
| akut vvs odense | 480 | |
| blikkenslager odense | 390 | |
| vvs lærling odense | 210 | |
| fjernvarme odense | 720 |
Forecast at 12.000 kr / month
The Google Ads and Meta specialists work in these same screens. They research keywords, build drafts, clean up search terms and rewrite ads, and their work shows up in the editor like anyone else's, ready for you to check.
How the agents work →A lead agent and specialists that follow your playbooks, with autonomy you set per agent.
See how the agents work → WebsitesFull sites, landing pages and campaign subdomains that the agent builds and your team edits visually.
See the website editor → ReportsClient reports written from the account's change log, in your agency's voice, on a schedule you set.
See how reports work →Link the Google Ads and Meta accounts you already run and everything in them shows up in the manager and the editor, including campaigns built years ago. The trial runs for 14 days.